How Hotels Can Develop a Plan for Sauna Business？

Nowadays, the market is becoming more and more competitive. Data shows that by 2024, there will be about 55,800 hotels and motels in the United States. In this highly competitive industry, how can your hotel improve your competitiveness? Adding sauna business is a very feasible solution.
This article will briefly describe how the hotel can start your sauna business, help your hotel successfully increase the sauna business, and enhance your brand awareness.

Analyze Sauna Business Market Trends

With the development of health trends, the health and wellness market continues to expand, and the market size of the health and wellness industry will reach 7 trillion US dollars in 2025. As a physical therapy, sauna has the benefits of relieving stress, promoting sleep, promoting vascular health, promoting brain and mental health. Incorporating sauna business into hotel services can attract more consumers and be welcomed by health enthusiasts.

Understand Target Customers: Who Do You Provide Sauna Services For?

Understanding target customers is the key to market demand planning. After understanding the basic situation of the sauna market, you need to understand who the target group of your sauna business is and who will use your sauna facilities.
For business travelers, they are very tired after running all the way. Sauna can relieve their fatigue and quickly restore their physical condition, providing them with an excellent choice for relaxation and rest.
For health tourists, they value the many benefits that sauna brings to the body. They are very willing to pay extra expenses to experience a sauna with various benefits.

©Photo by JD Stanley

Competitor Analysis

Competitor analysis is a key step in market analysis. By analyzing the strengths and weaknesses of competitors, you can find your own competitive advantages and market opportunities.
You can analyze the products and services of local competitors, such as the types of sauna services offered by local hotels, gyms, etc., whether they are traditional saunas or infrared saunas, dry saunas or wet saunas, etc. You can also analyze the uniqueness of competitors’ sauna services, whether they are combined with services such as cold therapy massage, whether they provide unique functions, etc. Finding out the strengths and weaknesses of competitors, absorbing their strengths, and avoiding their weaknesses will help you better improve your market competitiveness and defeat your competitors.

Positioning of Sauna Services

Positioning of sauna services refers to determining the target group and market position of sauna in the market. Clarifying the positioning of products can help understand the competitive advantages and market value of products. The positioning of high-end products may meet the needs of high-income groups, and low-end products meet the needs of low-income people. As a hotel industry, you can position high-end, affordable or multi-functional services, and use membership to position various services to meet people’s needs at various price points.

Equipment and Technology Selection: Key Areas of Investment

After a complete analysis of the market, it is time to purchase sauna equipment.
Sauna equipment is a key area of ​​investment. Before investing in sauna business, you need to know something about sauna equipment, including the types of saunas, the difference between infrared saunas and traditional saunas, the difference between dry steam and wet steam, and the difference between indoor and outdoor saunas.
Then you need to find a sauna supplier to buy the sauna you need. China’s industry is huge, with good product quality and low prices. Many hotels cooperate with Chinese sauna manufacturers. Choose COLDCHILLER, which can provide high-quality, easy-to-install saunas, and has strong after-sales service to help you deal with various after-sales problems.

Marketing Strategy: How to Promote Sauna Services

Marketing is one of the important means of business development. Marketing can shape the brand image and enhance brand awareness, promote business growth or increase sales, and improve user loyalty and satisfaction.
You can use the following three methods to market your hotel. The first is to use social media to showcase the sauna experience. Show the hotel sauna experience on social media such as Facebook, Instagram, and yutobe. The second is to cooperate with local health rooms and spas for mutual benefit.
The third is to set up preferential packages and activities. Combining accommodation and sauna into a preferential package can attract users by taking advantage of the user’s desire to buy cheap and affordable. Holding preferential activities can also attract customers.

Efficient Operation Management: Ensuring Profitability and Customer Satisfaction

If you want the hotel to do well, you also need to manage the hotel efficiently. Hotels can start with employee training to strengthen service standards. Doing a good job in employee training and improving service quality can significantly improve customer satisfaction and indirectly increase revenue.
Secondly, if you want to do efficient management, you must also ensure the normal use of equipment, which requires timely maintenance and cleaning of the equipment. Timely maintenance of equipment can ensure the normal use of equipment, extend the service life of equipment, and reduce equipment failures.
Efficient operation management can also gain experience from customer feedback. Improve the hotel’s operation management in a timely manner based on user feedback to satisfy users.

Adding a sauna business to your hotel can help improve your hotel’s competitiveness and increase your hotel’s revenue. If you want to add a sauna business to your hotel, knowing how to develop a sauna business plan will help you better conduct your sauna business.
Are you still struggling to find a sauna supplier for your hotel? The best sauna supplier is just around the corner.

COLDCHILLER has many years of experience in sauna manufacturing, and the sauna rooms it produces are exported to various countries. COLDCHILLER provides customized services. If you want to customize a sauna room suitable for hotel scenarios, we can also meet your various requirements.